Search Engine Marketing Articles
This is an ever expanding resource of Search Engine Marketing
Articles provided by MasterLink.
What to Understand Before You Hire a Web Site Optimization Firm
By Jack Spirko
It is no secret that the topic of search engine marketing (SEM) and in fact internet marketing as a whole has become a hot topic lately. Many companies from small businesses to the largest corporations have really come around to understanding just how powerful web site optimization can be when done properly. Even the companies that as recent as two years ago, were convinced that the internet wasn't for them are beginning to see the light, primarily because they are seeing their competitors succeed online and feel they are falling behind.
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Is MSN Search Becoming a "Better Mousetrap"?
By Jack Spirko
It
is an old cliché, "build a better mouse trap and the world will beat a path
to your door". Looking back at the
history of the search industry there is no better proof of this then the success
of the internet search giant Google but are they now being beaten at their own
game? Possibly, let's look at how
Google got to where they are, what has happened since they became the "big
dog" and what their most recent algorithm changes mean for web users and
Google's competitors.
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