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What's the difference between Search Engine Marketing and
Search Engine Optimization?
"Search Engine Optimization" (SEO) refers to the act of designing your site so that it may rank well for particular terms, especially with crawler-based search engines.
SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Most Internet users will not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
"Search Engine Marketing" (SEM) refers to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.
SEM is often used to describe acts associated with researching, submitting and positioning your Website within search engines to achieve maximum exposure of your site. SEM includes search-engine related services and functions that will increase exposure and traffic to your site.
Our search engine marketing specialists are trained to both optimize your site and apply all available search engine marketing techniques to make your Website a profit center for you.
How do I get started with Search Engine Marketing activities?
The best way is to start by making sure your site is search engine optimized. This means that the site is designed to be search engine friendly so it can become one of the top ranked search engine listings in your category.
Our professional SEO services do this by designing sites that are search engine friendly. There are a number of factors that go into this, such as keyword rich text, properly worded Meta Tags, and continuous monitoring and tweaking of the site.
Next, you'll want to expand your efforts beyond optimization by engaging in other marketing activities related to attracting visitors to your site. You'll want to look into Pay Per Click and other types of online marketing designed to attract visitors to your website.
Our SEO marketing specialist team can do this for you using:
- Pay Per Click Management
- Paid Inclusion
- Paid Placement
- Contextual Ads
We also use other proprietary methods developed exclusively as a part of our professional SEO services.
How long does it take to see results?
The amount of time varies using search engine optimization. Usually it takes anywhere from 30 days up to several months. A lot depends on how often the various search engines crawl sites to pick up changes, update their index, and re-rank sites.
And one of our clients actually saw their traffic double and got better search engine rankings far sooner than they expected. To learn more about this client's experience, visit Case Study Number One.
By incorporating other search engine marketing methods beyond SEO, you can see far more immediate results. Just look at Case Study Number Two and see what our SEO marketing specialist team did for one of our Dallas-based clients. Within 20 minutes of launching the Pay Per Click campaign designed using our professional SEO services, our client received a phone call from a prospective client located in Philadelphia.
So you see, when you use a professional SEO company like MasterLink, you might just see results in less time than it takes to discuss how we can be of service to you.
Our professional SEO services can get you out of the "Dead Zone" and get you noticed. So call 214.323.2100 now or e-mail us at moreinfo@masterlink.com. We're ready to start helping you gain more customers and profits right now.
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