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Level I. Initial Internet Scan and response:
Masterlink Blog services department will search the major search engines for negative publicity on bulletin boards, blogs, and web sites. Postings that are located will be countered with factual information. All comments will be copied and placed into a client report that is delivered to inform clients of negative information.
Client will supply factual information to MasterLink Service based on gathered information. MasterLink will then revisit all sites and posting with proper responses, and set those sites for monitoring.
Level II. Monthly Blog Service:
On a daily basis, five days per week our blog specialist will search for internet postings. All posting located will be responded with factual information and all positive postings will be reinforced with additional positive comments. Searches will be on Blogger.com, Google, Yahoo Blog, MSN Blog, and leading industry bulletin boards, such as Edmonds.
Level III. Third Party Blog Production:
Masterlink will have a third party blog created that features industry interest information. This blog will use third party comparison data to create comparisons favorable to our client, sources such as Consumer Reports, Car Buying Tips, Edmonds, JD Powers and government agencies to rank products. The comparison data will be structured to favor the positive features of our client’s products.
Level IV. Company Blog creation and operation:
Masterlink specialist will provide moderator service. The moderator will review all comments to postings before they are placed in the public view. Comments will be screened for grammatical, punctuation, and spelling. Moderator will allow information that is relevant and positive to the interest of the company. Moderator will respond to all comments with reason why they were not published, or thank the submitter for the comments.
Testimonial publishing will be a feature of the company blog. Positive experiences will be captured through on line interviews, and on occasion telephone interviews. Links to audio and video components can be added to compliment and add credibility to the testimonial.
Editorial News Articles are great ways to generate third party information. These articles will be commissioned to free lance reporters who will research and gather topical information, for posting on the company blog site. Free Lance articles may also be used in sales information and distributed as part of a public relations effort.
Level V. Forensic Blog research / Legal review:
Masterlink will provide Internet research in an attempt to specifically identify the source and motive of negative, untruthful, libelous, or slanderous comments. Masterlink will work with client legal representative or provide legal counsel to present legal challenges to improper comments.
Counter Blogging option provides for the creation of blogs specifically targeted to counter individual situations. For example, a Blogger that specifically targets our client company to damage business results through the use of untrue, misconstrued or other malicious comments. The counter blog will seek to identify the writer and confront them through blogging with factual accurate counter information. May include public Google searches and publish information about the target writer. This service is designed to offer psychological reasons to target writers to eliminate malicious comments.
We’re ready to start helping you gain more customers and profits right now.
Contact us for Blog Management rates
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